Cadence, a leader in the digital securitization of alternative investments, is partnering with Cherry to expand its offering of investment products.
Cadence is pleased to announce a strategic partnership with Cherry Technologies, Inc. Cadence continues to work with only the highest quality specialty-finance companies in the industry to offer investors on our retail and institutional investment platform unique alternative investments while providing growth capital to deserving partners.
Founded in 2019, Cherry is a California-based provider of point-of-sale financing. The company’s financial solution and associated technology tool is tailored to the needs of small and medium-sized businesses. Cherry originates consumer loans through their growing community of merchant partners and focuses mostly on businesses that provide physical products or services offline, mitigating the risk of fraud. Cherry’s technology allows merchants to offer customers promotional financing options and capture larger ticket size sales with higher conversion rates. Customers value the ability to break down expenses into equal monthly installments, as well as the seamless non-intrusive onboarding process.
With a proprietary automated loan origination system, Cherry exemplifies a tech-enabled approach to credit analysis. Cherry’s software utilizes traditional and non-traditional credit data to provide instant credit health snapshots for borrowers. Their underwriting model assesses both global and merchant-level risk to provide an even more fulsome credit analysis before approving financing. Upon making the transaction, a debit card auto-pay system is enabled allowing payments to be directly pulled by Cherry, greatly reducing repayment friction and further mitigating against losses.
Currently, Cherry has a well-diversified client base with over 143 onboarded merchants and over 1,000 borrowers. With the installment payment plan becoming an increasingly coveted product among consumers, Cherry is looking to grow and expand into new merchant segments. A partnership with Cadence will give Cherry the opportunity to scale merchant onboarding and increase origination volume while providing investors on Cadence’s platform the ability to gain exposure to a high-quality portfolio of assets.
“We are very excited to partner with Cherry, a growing tech-enabled data-driven company focused on providing financing alternatives to an underserved market segment with a pay-later platform,” said Charlie Lienau, Director of Capital Markets at Cadence.
“We look forward to working with Cadence who we feel shares our technology driven approach to streamline many of the inefficient financial processes,” noted Felix Steinmeyer, CEO of Cherry, adding that “this partnership will allow Cherry the opportunity to further expand the reach of our product as we look to bring the magic of installments to more merchants”.
As an alternative investment platform, Cadence continues to offer accredited investors uncorrelated, high-yield investment products while providing non-dilutive growth capital to its origination partners. Cadence is excited to partner with Cherry to continue building an extensive network of best-in-class originators.